It’s nice to meet you!
Hi there! 👋 We're Sam and James, the duo behind Beatrix Creative.
We help small businesses and creatives show up like themselves.
Based in Logan Square, one of Chicago’s most creative corners, we partner with the people who make it tick: restaurants and bars, boutiques and salons, artists and makers, and anyone chasing a big idea. Whether it’s a brand refresh, a new site, or a little bit of help telling your story online, we’re your people.
We think the process should feel just as good as the result: personal, fun, and a little bit unexpected.
A creative studio!
For small brands!
With big ideas!
Meet the team!

Sam is the creative strategist at Beatrix, part big-picture thinker, part storyteller, and the one you’ll probably be emailing the most.
When she’s not building brands, she’s talking too much on her podcast, hunting for vintage, or on a mission for the best eggs benedict in the city.
James is the creative doer, handling everything from editing and motion graphics to audio, and whatever new skill he’s picked up that week.
When he’s not working, he’s designing video games, producing music, or daydreaming about his would-be tennis career.


Beatrix is the namesake of Beatrix Creative and our ever-present studio companion, usually perched on the cat tower next to James’s desk.
Sweet, snuggly, and quietly opinionated, she’s in charge of waking James up for work, inspecting boxes, and hunting down anything savory, especially olives and onions.
Misho is the office personality hire: vocal, clingy, and endlessly entertaining, especially around snack time.
A devoted mama’s boy, he’s happiest curled up near Sam, mid-zoomies, or loudly announcing a toy he’s unearthed from behind the sofa.
